Communications & Branding

Effective Fundraising for Non-Profits: The Power of Market Orientation

Embrace the Power of Market Orientation Good shouldn't be commodified, but to raise funds for your cause, organizations must embrace a...

A Practical Guide to Developing a Position, Value Proposition, Brand Promise, and Key Message

As a nonprofit leader, you're likely well-versed in the importance of a strong mission and effective programs. But what about your brand?...

Building a Strong Brand on a Budget: Tips and Strategies for NGOs

As a charity or NGO, building and maintaining a strong brand is crucial for achieving your mission and goals. A well-defined and...

Maximizing Donor Engagement: 5 Tips for an Impactful NGO Website

As an NGO leader, it is important to have a website that effectively communicates your mission and inspires potential donors to support...

The Power of Storytelling in Nonprofit Brand Messaging

Storytelling is a powerful tool for nonprofits looking to effectively communicate their mission and values, and inspire their audience to...

Standing out in a sea of good: three tips to make a killer website

I am a self-proclaimed do-gooder, and because of this, I absolutely love nonprofit organizations. The notion that entire groups of people...

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